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The carrier also recently announced that all of their post paid plans would allow free use of Whats App.
As the popularity of Whats App and messaging apps continues to rise in Brazil, many competing services were introduced in the country’s market in an attempt to capture the interest of the smartphone public.
Brazil is the country, for example, where Orkut, one of the earliest examples of online social networks in the world, reached massive penetration, and also the market where messaging services like MSN Messenger found one of its largest audiences.
Brazilian cellphone users, however, have not been historically known for their intense usage of messaging services, especially when compared to countries like the United States and The United Kingdom where SMS messaging is a much more widely adopted practice.
With the surge in sales of smartphones and other mobile connected devices over the last few years, along with the increased coverage of mobile internet connections, Brazilian cellphone users have become much more inclined to send messages through over-the-top applications, and therefore save money that would otherwise be spent on SMS.
The usage of mobile internet for messaging allowed services like Facebook to expand their reach to mobile device users and also for messaging apps like Whats App to have an explosive reception by the Brazilian audience.
As its popularity still grows, Whats App currently serves as a fast, widely adopted communication platform for Brazilians, at times working as a substitute to the functions of other messaging services like e-mail, SMS and social networks.
We have a bit of a crush on each other but have never really acted on it due to the distance.This is due, in most part, to the business model of Brazilian carriers, who charge highly for the number of SMS messages sent, a fact that makes the intensive use of messaging an unattractive option for Brazil cellphone users.