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This searchable spectrum of sexual diversity is a boon: more people can find the intimacy they seek.

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It has upended industries, from entertainment to retailing.

A vastly bigger market has had dramatic results for same-sex daters in particular.

In America, 70% of gay people meet their partners online.

Globally, at least 200m people use digital dating services every month.

In America more than a third of marriages now start with an online match-up.

The internet is the second-most-popular way for Americans to meet people of the opposite sex, and is fast catching up with real-world “friend of a friend” introductions.